Advanced Video Advertising Report - January 2009
Advanced Video Advertising Report - January 2009
Multimedia Research Group, Inc.
January 1, 2009
86 Pages - Pub ID: BFAQ2087369
Report Fee: $2.495
Countries covered: Global
This report covers global developments in “Advanced Video Advertising" (AVA), which refers to forms of advertising beyond traditional insert advertising, with the end device being the TV set. This report compares traditional and interactive TV advertising techniques; and provides an ROI calculation for each of the six AVA methods being trialed in the global advertising markets in both Cable and Telco TV operations. It also examines Internet video advertising to help determine models that can work in Advanced Video Advertising applications for both Cable and IPTV Operators.
Table 1-2 shows global growth in ad spending negative for Newspapers, Magazines, and Radio in 2009, with slight increases for TV, Cinema, Outdoor and Internet.
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