MarketingSherpa's Viral Marketing Hall of Fame 2006: Top 12 Campaigns You Should Swipe Ideas From

MarketingSherpa's Viral Marketing Hall of Fame 2006: Top 12 Campaigns You Should Swipe Ideas From

SUMMARY: Marketers of all stripes -- prepare to be inspired! MarketingSherpa's editorial staff reviewed nearly 100 detailed entries to pick the Top 12 viral marketing campaigns for our 2006 Hall of Fame. Includes creative samples and results data for viral campaigns targeting bloggers, art-lovers, green consumers, job-seekers, frequent flyers in India, IP professionals, Portuguese teens, and our favorite, SAP's 35,000 employees. Plus, the whups-it-went-viral Web site of the year:
It's tough coming up with a knock-out campaign in a format that's now 10 years old. (Kinda makes you feel sorry for TV advertisers with 50 years of creatives to beat...)

All too many of the campaigns we reviewed for this year's Viral Hall of Fame were, while ably conducted, fairly similar to campaigns we've seen before (and before, and before that as well.) However, 12 really were stand-outs.

We've explained why briefly below, and you can click for a details page including creative samples and results data on each.

Every type of marketer is included -- from AT&T to an art museum; from a travel agency in India to an entrepreneur in backwoods USA; from super niche business-to-business to a mass consumer campaign targeting "everyone."

The sheer range of these campaigns proves practically any marketer targeting any demographic online can use viral successfully. Viral is not limited to entertainment brands or to sex/games for young adult males. A few notes:

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