Viral Video Marketing, Why Is It So Effective? Part 1

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Viral Video Marketing, Why Is It So Effective? Part 1

The majority of online marketers have used viral video marketing to get where they are today. You name the guru, they've done it, by creating a significant amount of hype about a product, using YouTube marketing, or some of the other free video hosting websites which support online video marketing.

You may be asking, "What does viral mean?" It is word-of-mouth marketing, which spreads through various channels like wildfire like a virus infects communities. It is nothing new, being used constantly with news media and tabloids. These same viral video techniques were then applied by wise Internet marketers. This led to the development and production of online video marketing.

If you stop and think about it for a moment, the majority of people spend more time watching television than they do reading books, magazines, and newspapers. Therefore, with the inception of such websites as YouTube, viral video marketing was bound to become a hit. There are many great examples, which exist of online video marketing campaigns, which went viral, and as a result, proved to be extremely profitable. Some great examples are notable Internet marketers, like Frank Kern, John Reese and others, who all utilized the power of video in their business video marketing knowing that these days, people are more apt to watch an actual video than sit and read something.

What exactly makes a video go viral? All you need to do is think of some of your favorite TV commercials, even the ones that you hate, or love to hate. All the great Super Bowl commercials are great examples of viral marketing. The GEICO gecko, the ìRally's Cha-Chingî guy, Wendy's ìWhere's the Beefî, etc. were extremely effective and had people talking about the commercial, all the while creating a subliminal references in the individuals' minds who watched them.

An area of viral video marketing, which is very difficult, is creativity. It isn't always easy to determine what will become the hook to grab the attention of potential customers. That is why a good business video marketing course is necessary. With such a course, one can learn how and where to look for ideas, which can turn a video viral, and increase popularity. Such courses will show you exactly how to find ways to use videos to create a viral atmosphere, and as a result, create your first viral video marketing campaign.

Without proper guidance to find business video marketing techniques that work, a video may sit there without ever being viewed; however, with the proper training and creativity, it can go hog wild. To learn more about the powerful effects of viral video marketing, check out The Video Assassin viral video marketing course.