Email Marketing Statistics
The Email Marketing Statistics document is a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.
We have aggregated as much data, research and resources together in this one place, to help you quickly find the relevant statistics or information about email marketing that you need.
The report is one of 11 individual downloads that form our popular Internet Statistics Compendium (also available as one report).
There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.
The sections include the following:
Market Size and Growth Trends
Plain vs. HTML
Deliverability/Delivery rates
Open rates
Clickthrough Rates (CTR) / Response Rates
Use and Effect of Relevance and Targeting
In-house, co-registration and 3rd party lists
Opt-in/Opt-out (permission marketing)
Unsubscribe
Spam, virus email, spyware, phishing
Transactional emails
A sample is available for free with various statistics included and a full table of contents, to show you what you’re missing.
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