Hitwise Competitive Intelligence
Competitive Intelligence
About
By analyzing data on more people, more websites, more often, Hitwise identifies online marketing opportunities for its clients based on how their online presence compares to competitive websites.
This information is used to maximize the return on clients’ online investments in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.
Clients of Hitwise access daily competitive insights via the user-friendly Hitwise website.
Features
Hitwise Rankings
Hitwise Rankings provides an instant overview of key players and fast-moving websites across 160+ industries and your custom categories.
Hitwise Search Intelligenceâ„¢
Hitwise Search Intelligenceâ„¢ is an industry-leading keyword research tool. It provides extensive insights on how people have searched for products and services across all major search engines and includes paid and organic breakdowns.
Hitwise Clickstream
Hitwise Clickstream data provides extensive reports on upstream traffic and downstream traffic from a specific website, industry or custom category, including the breakdown of new and returning visitors.
Hitwise Demographics
Profile visitors to a website or industry by key demographics including age, gender, household income and geographic location by state and DMA®.
Hitwise Lifestyle
Identifies the top performing sites that attract your most desirable customers and instantly provides behavioral and psychographic data on the segments that visit your site and your competitors’ sites.
Hitwise Conversions
Customized reports that provide detailed insight on how customers interact with specific sections on competitive websites, and which customer acquisition tactics have proven to be most successful.
Hitwise Charting
Create customized charts detailing how websites, industry categories or search terms perform against each other.
Hitwise Customization and Alerts
Set up email alerts to notify you when there is a change in competitive activity within your industry.
Hitwise Dashboards
Hitwise Dashboards allow you to view several of your favorite Hitwise reports on a single page. Reports are customizable and updated automatically.
Hitwise Custom Data and Analysis
Hitwise Custom taps into specialized Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives. Hitwise Custom will enable you to take actions that generate immediate return.
Hitwise University
An on-demand training and education resource for all Hitwise clients.
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