Organized Chaos: Viral Marketing, Meet Social Media
Organized Chaos: Viral Marketing, Meet Social Media
By Curtis Silver October 29, 2009
Viral marketing — the technique of wrangling word-of-mouth to create a buzz around your product or idea — has been a powerful tool since the first caveman started the first rumor. Spreading the word person to person is the stuff of Avon dreams — and Bernie Madoff nightmares. And it requires the confidence to lose control of the message by setting it adrift.
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