Social Media Insider
Social Media Insider
Why Social Media Is About to Make Black Friday Really Dark For Other Media
Posted by Catharine P. Taylor on Nov 25, 3:13 PM
Is it just me? Or is this coming Black Friday just the beginning of a bunch of increasingly darker ones for media companies? "S@les are virtual, LOL for Black Friday retailers" says the headline of a New York Post story which makes it known that the Twitter feed Cheaptweet -- one among many aggregating holiday deals -- is spitting out 800 deals per hour. And then there are all the individual retailers using the social Web to get the word out about their holiday promos: Toys 'R' Us, Target, Amazon -- they're all there, tweeting and Facebook-ing their way to profit.
» 11 Comments
Six Questions For 100 Metrics
Posted by David Berkowitz on Nov 24, 3:46 PM
What can the scores of social media metrics available really tell you about the success of your marketing programs? It's fitting to start the exploration with a question, since we'll focus on six of them now: Who, What, Where, When, Why, and How.
» 2 Comments
Why the Fortune 100 Is The Land Of The Tepid Tweeters
Posted by Catharine P. Taylor on Nov 18, 3:09 PM
Sorry to break it to you, Fortune 100, but when it comes to Twitter, most of you really, really suck. That's the primary takeaway from a study just released by Weber Shandwick showing that while many of you may tweet a good game, the vast majority of you may think you do, but you don't.
» 9 Comments
100 Ways To Measure Social Media
Posted by David Berkowitz on Nov 17, 3:15 PM
At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?" That's where this cheat sheet can come in handy: a list of 100 thought-starters.
» 19 Comments
Why Social Media Is About to Make Black Friday Really Dark For Other Media
Posted by Catharine P. Taylor on Nov 25, 3:13 PM
Is it just me? Or is this coming Black Friday just the beginning of a bunch of increasingly darker ones for media companies? "S@les are virtual, LOL for Black Friday retailers" says the headline of a New York Post story which makes it known that the Twitter feed Cheaptweet -- one among many aggregating holiday deals -- is spitting out 800 deals per hour. And then there are all the individual retailers using the social Web to get the word out about their holiday promos: Toys 'R' Us, Target, Amazon -- they're all there, tweeting and Facebook-ing their way to profit.
» 11 Comments
Six Questions For 100 Metrics
Posted by David Berkowitz on Nov 24, 3:46 PM
What can the scores of social media metrics available really tell you about the success of your marketing programs? It's fitting to start the exploration with a question, since we'll focus on six of them now: Who, What, Where, When, Why, and How.
» 2 Comments
Why the Fortune 100 Is The Land Of The Tepid Tweeters
Posted by Catharine P. Taylor on Nov 18, 3:09 PM
Sorry to break it to you, Fortune 100, but when it comes to Twitter, most of you really, really suck. That's the primary takeaway from a study just released by Weber Shandwick showing that while many of you may tweet a good game, the vast majority of you may think you do, but you don't.
» 9 Comments
100 Ways To Measure Social Media
Posted by David Berkowitz on Nov 17, 3:15 PM
At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?" That's where this cheat sheet can come in handy: a list of 100 thought-starters.
» 19 Comments
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