The Internet Marketing Handbook
The Internet Marketing Handbook

Link Building


Link Search Tool
SoloSEO's keyword based link search tool

Juicy Link Finder
A SEO tool for easily finding links with a lot of authority

Hub Finder 3.0
Hub Finder is an open source link analysis tool which looks for co occurring backlinks.

Backlink Anchor Text Analysis
The Backlink Anchor Text Analysis tool looks at the backlinks to your website and returns a list of common anchor text phrases that were found.

Hub Finder 1.0
Hub Finder is web based software which looks for hub pages using the Yahoo! API. It allows you to find sites which link to common resources that you manually enter, or resources that rank well in Yahoo! for a specific term.

Roboform is an excellent tool to auto-fill forms when submitting to directories

Learning Resources

11 Experts on Link Development Speak Out
Link development pros to sit down and do an interview.

Web Links from the Search Engine's Perspective
A guide to how search engines use hyperlinks

Link Building Notes of an SEO Kindergartner
A compilation of all of the link building techniques listed on SEOmoz

Divide and Conquer: Creating and Managing Your Link Campaign
Melanie Nathan describes top level way of managing link building campaigns

The Professional's Guide to Link Building
SEOmoz presents a comprehensive guide to link building

Finding Link Sources & Building Topical Authority Links
Andy Beal provides explanation on why topical links are necessary in link building campaigns

12 Different Types of Links and How To Get Them
A informative guide that explains some of the kinds of links and the steps necessary to get them

66 Ways to Build Links
If “Content is King“, then links are what put that king on the throne... 66 methods for building links

Natural Link Acquisition
A grey hat look at link building campaigns

Big Boards
Big Boards is the web largest directory of message boards and forums

Forum Virus
Forum Virus is a large directory of forums and message boards

Blog Catalog
The Blogger Social Network

20 Linkbaiting Techniques
20 linkbaiting techniques from Problogger

101 Link Building Tips to Market Your Website
Andy Hagans and Aaron Wall provide 101 tips to link build

Long List of Link Searches
A comprehensive list of special searches that identify places to find links

The Rising Tide Lifts All Ships
An explanation of why inbound links help entire domains rather than just the pages they link too

The SEOmoz blog category on Link Building
The complete list of all blog posts on SEOmoz that have to do with link building

131 (Legitimate) Link Building Strategies
A giant list of whitehat link building strategies

102 Ways To Make Your Site A Back-Link Superstar
A giant list of all kinds of link building technique

Keyword Research


Google's Keyword Tool
Google's official Adwords keyword research tool

SEO Book Keyword Suggestion Tool
SEO book's keyword suggestion tool. Powered by Wordtracker

Wordtracker was established by Andy Mindel and Mike Mindel in 1997 to answer "What are people searching for on the Web?"

adCenter Add-in for Excel 2007
Microsoft's adCenter Add-in is a keyword research and optimization tool, based in Excel and including the Ad Intelligence model, which enables you to build keyword lists, plan keyword strategies and forecast daily keyword impressions.

Keyword Difficulty
SEOmoz's Keyword Difficulty tool estimates the difficulty of a given keyword

Term Extractor
The term extractor analyzes the content of a given page and extracts the terms that appear to be targeted at search engines. It applies certain weights to HTML elements and other on-page factors to determine what it thinks is a targeted term.

Keyword Discovery
KeywordDiscovery compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool.

Wordze provides multiple keyword research tools based on real search queries

Niche Bot
Keyword Research that gives you access to over 295 billion keywords in 41 languages spanning 243 countries using multiple keyword sources

Google Trends
Google's official trends tool

Popular Searches
A tool that aggregates all of top terms from 13 top sources

Soovle is keyword research tool that compares the amount of queries between 7 major websites in an appealing visual manner

Learning Resources

Doing Keyword Research? Here Are Some Resources To Help!
Danny Sullivan lists some keyword research tools and explains how to use them

The Professional's Keyword Research Guide
This guide focuses on keyword research as an important facet of search engine optimization and Internet marketing

An understanding of SEO Keyword Research
Tony Adam discuses how important it is to understand keyword research

Rewriting the Beginner's Guide - Part V: Keyword Research
Rand Fishkin discusses keyword research and shows examples of how it is done

Advanced Keyword Research — The power of understanding your visitors
Hamlet Batista discusses the importance of understanding users while conducting keyword research

How to Use Social Media for Keyword Research
Use social media to explore your niche and learn more about your audience

Keyword Research for Bloggers
Keyword research can be the difference between a successful blog and one that goes nowhere. Learn to avoid the latter

Advanced Keyword Research for SEO
Jordan Kasteler discusses how to perform advanced keyword research

An Exhaustive List of Search Engine Based Keyword Research Data
Rand Fishkin provides a solid list of every which way you can look at a keyword to get an idea of metrics, value and potential from the engines themselves.

The SEOmoz Keyword Research Blog Category
The complete list of all blog posts on SEOmoz that have to do with Keyword Research

How to Solve Keyword Cannibalization
Learn to how keyword cannibalization happens so you can prevent it

Content Creation


Defending your rights online, Copyscape is the leading provider of services that protect your content against online plagiarism and theft.

Adobe Buzzword
Write and collaborate on documents anywhere, anytime

Creative Commons Search
Creative Commons Search will help you find photos, music, text, books, educational material, and more that is free to share or build upon utilizing Creative Commons enabled search services at Google, Yahoo!, and Flickr.

Ontology Finder
The goRank ontology lookup tool checks the top 1000 Google results for your keywords by running a related word query.

Fifty (50!) Tools which can help you in Writing
A list of tools that will help you write excellent content

Learning Resources

SEO Advice: Writing useful articles that readers will love
Matt Cutts discusses how to write quality blog content and illustrates some of the benefits

Whiteboard Friday - Creating Great Online Content
A video outlining how to create awesome material that keeps your readers interested and engaged.

Creating Content that Appeals to a Link-Savvy Audience
A look at the influence of the Linkerati.

SEO Copywriting 2.0
The SEO Copywriting 2.0 tutorial is designed to provide you with a step-by-step strategy for creating content that scores links and ranks well in search engines in five easy lessons.

Powerful SEO Illustration: Importance of Keyword Clustering
A very powerful picture that explains a very powerful and important SEO principle.

On-Page Optimization


Term Targeting SEO Tool
The Term Targeting tool helps determine how well a page is targeting a particular keyword. After analyzing the frequency and location of the keyword throughout the page, the tool assigns a letter and percentage grade that reflects the strength of the keyword usage.

Keyword Density and Prominence Tool
A tool that crawls and identifies the density and importance of a given keyword on a given page.

Learning Resources

Search Engine Ranking Factors
This document represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google's ranking algorithm

On Page Optimization - A Complete Walkthrough
A complete walkthrough for doing on page optimization

Scalable On-Page SEO Strategies
A great explanation of how to do on page SEO with large dynamic websites

Keyword Usage and Targeting
A beginners guide to keyword usage and targeting

Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?
A helpful article identifying several ways to optimize internal pages.

The Best Damn On-Page Optimization Process Checklist, Period
A very useful checklist for on page SEO

On Page SEO Tips for Google Video
A video article describing the necessary steps to conduct great on page SEO

Crawling and Indexing Issues


Crawl Test Tool
This tool is used to test how accessible your site is to search engines and can help you quickly diagnose potential crawling issues and give you an overview of your site's search friendliness.

SEO Browser
A great tool for viewing websites from the perspective of search engine crawlers.

David Naylor's Keyword Density Tool
An excellent tool for analyzing many important crawl related metrics

SEOmoz's Indexed Pages Tool
This SEO tool looks at the three major search engines (Google, Yahoo!, and MSN) and reports back how many pages you appear to have indexed.

Firefox User Agent Switcher
An essential Firefox plugin that gives the user the ability to change their browsers User-Agent

SEOBook's Spider Test
Shows the source code of a page, all outbound links, and common words and phrases.

Check Inclusion Tool
This SEO tool looks at the three major search engines (Google, Yahoo!, and MSN) and reports back whether your URL appears to be indexed.

URL Info Tool
This tool analyzes the HTML pages : finding headers, internal and external links, show img links, etc.

Learning Resources

The Illustrated Guide to Building a Search-Friendly Website
This guide was developed specifically to help website developers, executives, marketing personnel, and online publishers navigate the often-complicated process of launching or modifying a website to enable the highest potential of traffic from the major search engines (Yahoo!, Google, and MSN).

IP Addresses of Search Engine Spiders
Are you interested in tracking the IP addresses of search engine spiders? You can see my latest lists of search engine IP addresses and User-Agents here.

Managing Robots Access To Your Website
Controlling what content is blocked from being found in search engines is crucial for many websites. Fortunately, the major search engines and other well-behaved robots observe the Robots Exclusion Protocol (REP).

Search Engine Indexing Limits: Where Do the Bots Stop?
Serge Bondar discusses the finer points of online robots.

Matt Cutts Indexing Timeline
A great post explaining Google's major index/crawler update, Bigdaddy.

Cracking Google's 1,000 Page Barrier
One of the frustrations of doing SEO for large websites is the fact that Google makes it very difficult to see more than a small part of the search index. This article helps explain how to do it.

Social Media Marketing

A url shortener website that provides free stats.

Twitter Feed
Get your blog (or any other RSS or Atom feed) twittering

Add This
A great bookmarking and sharing button for blogs

Digg Alerter
Digg alerter helps users track diggs and burys of any given story

Social Media for Firefox Extension
The tool is the the ultimate time saver to building powerful social media accounts. One of the secrets of top Diggers, Stumblers, Navigators etc... is being the first to submit stories already becoming popular on other social news sites.

Learning Resources

Social Media Will Change Your Business
Old media's look on social media presented by Business Week

Reddit, Stumbleupon, and Hacker News Algorithms Exposed!
Explanations of the algorithms used by popular social media sites

An Introduction to Linkbaiting
The first of a three part series on linkbaiting and social media marketing

Top 100 Social Media Tools
The top 100 social media tools list has been compiled from a cohort of learning professionals who shared their Top 10 Tools for Learning both for their own personal learning/productivity and for creating learning solutions for others.

Golden Rules of Linkbaiting
A round up of hundreds of posts on writing link worthy content

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