Viral Marketing?
Viral Marketing?
July 18th, 2007 | Marilou Barsam
Viral Marketing has been a buzz word in the Internet world. It is defined as any strategy that encourages individuals to pass on a marketing message to others, creating the potential for growth in the message’s exposure and influence. eMarketing quotes a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales. eMarketing also posted results from a MarketingSherpa survey that reveals that BtoB Marketers were more interested in getting their viral campaigns mentioned in an online publication or business print publication. Does your company have a viral marketing strategy? What effective viral marketing tactics have you used?
©2007 TechTarget
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