The dynamics of viral marketing - PDF
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million produ READ MORE http://portal.acm.org/citation.cfm...
The New Rules of Viral Marketing :: How word-of-mouse spreads your ideas for free
http://docs.google.com/viewer?a=v&q=cache:I1V_FPQqlB0J:www.davidmeermanscott.com/documents/Viral_Marketing.pdf+th READ MORE http://docs.google.com/viewer...
The Six Simple Principles of Viral Marketing
by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, February 1, 2005. Originally published 2/1/2000
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I admit it. The READ MORE http://www.wilsonweb.com/wmt5/viral-principles.htm
MarketingSherpa's Viral Marketing Hall of Fame 2006: Top 12 Campaigns You Should Swipe Ideas From
SUMMARY: Marketers of all stripes -- prepare to be inspired! MarketingSherpa's editorial staff revi READ MORE http://www.marketingsherpa.com/article.php...